Frameworks · Build · 348

Say their problem better than they can

Their words, more precise than theirs.

EWe reviewed the research on it.Pricing and selling honestly

How to use it

Collect the exact words people use about their problem: comments, DMs, book reviews. Write their pain more precisely than they could. When you describe the problem better than they can, they believe you can solve it. Vague never sells.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

Alex Hormozi ("pain and persuasion only exist in the specific", 🟠) · see 192: name the problem.

Not medical, legal or financial advice.

Put it to work

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