Frameworks · Build · 215

Free is a product, not a leak

Free must be genuinely useful. Paid is the next step, not a paywall on the basics.

EWe reviewed the research on it.Pricing and selling honestly

Hand-drawn diagram of framework 215, Free is a product, not a leak: Free must be genuinely useful. Paid is the next step, not a paywall on the basics.
Framework 215 · in one look
How to use it

The free version must be genuinely useful on its own. Expect a few percent to upgrade, and design the paid level as a clear next step (feedback, coaching, community), not a paywall on the basics. Never fake scarcity.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

freemium benchmarks and practitioner research (Kumar 2014).

Not medical, legal or financial advice.

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