Frameworks · Build · 213

Seven days, then a real choice

Judge the trial by who is still paying at month three.

SPWe reviewed the research: 337,724 people were tested on it.Pricing and selling honestly

How to use it

If you use a free trial, keep it short and packed with the best experience, and end it with an active choice, not a silent charge. Shorter trials converted better, and auto-renewing ones won the month and lost the year. Judge it by members still paying at month three.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

Sources

Yoganarasimhan et al. 2023 (337,724 users) · a newspaper field experiment (working paper).

Not medical, legal or financial advice.

Put it to work

One framework a day, inside a system.

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More build frameworks

214 PEEasy in, easy outOne click or one message to cancel. A reminder before every long renewal.215 EFree is a product, not a leakFree must be genuinely useful. Paid is the next step, not a paywall on the basics.178 SPOne honest totalThe all-in price, from the first moment. Never a fake "before" price.152 PPrecise with a reasonOpen precise, with the reason. Trade scope, never price.119 EPRaise it rightNew customers first. Then tell existing ones plainly.118 ESHonest urgencyA real cap, a real deadline, bonuses not discounts.