Frameworks · Build · 214

Easy in, easy out

One click or one message to cancel. A reminder before every long renewal.

PEWe reviewed the research on it.Pricing and selling honestly

Hand-drawn diagram of framework 214, Easy in, easy out: One click or one message to cancel. A reminder before every long renewal.
Framework 214 · in one look
How to use it

Cancelling is one click or one message, with a reminder before every long renewal. People who expect a trap don't sign up; traps lost the newspaper up to a fifth of its subscribers over two years.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

the same field experiment · consumer rules (check your country's).

Not medical, legal or financial advice.

Put it to work

One framework a day, inside a system.

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