Raise it right — a framework by Ole Wang

Hand-drawn diagram of framework 119, Raise it right: New customers first. Then tell existing ones plainly. — Framework 119 · in one look

How to use it

Test a new price on new customers first. Then tell existing ones plainly: what they've had, the change, what it pays for, a bonus period, and an invitation to reply if it truly hurts. Review prices once a year.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

Sources

practitioner playbooks · 59.

Not medical, legal or financial advice.

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More build frameworks

118 ESHonest urgencyA real cap, a real deadline, bonuses not discounts.116 EThe eight levers (without discounting)Once a quarter, every offer, all eight. No discounts.114 ESProof over promise, with permissionLead with the proof. Then only the claim the proof supports.113 EThe show-up systemLog the show rate every week.112 SThe five-minute replyMinutes, not hours, on the channel they used. Set the next step before you leave.92 SNudges are weaker than soldDark nudges barely work and cost trust. Nudge toward their own goal.