Frameworks · Build · 112

The five-minute reply

Minutes, not hours, on the channel they used. Set the next step before you leave.

SWe reviewed the research on it.Pricing and selling honestly

How to use it

Answer new enquiries within minutes, not hours, on the channel they used, and set the next step before the chat ends. Responding fast made a big difference to whether a lead went anywhere.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Oldroyd, McElheran & Elkington 2011 (Harvard Business Review data on lead response).

Not medical, legal or financial advice.

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