Frameworks · Build · 111

Pair it with what they love

Repeated pairing shifts how people feel. Prune what they dislike.

SEWe reviewed the research on it.Brand and reach

Hand-drawn diagram of framework 111, Pair it with what they love: Repeated pairing shifts how people feel. Prune what they dislike.
Framework 111 · in one look
How to use it

Appear next to things your ideal audience already loves, and prune what they dislike. Repeated pairing shifts how people feel about something.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

evaluative conditioning (meta-analysis, d = .52) · practitioner branding.

Not medical, legal or financial advice.

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