Frameworks · Build · 148

Own a face and a mark, not a colour

A colour alone can't carry you. A face and a mark can, used the same for years.

EWe reviewed the research on it.Brand and reach

How to use it

A colour alone can't carry recognition, because so many brands share it. Own a face or character and one mark, used the same way everywhere, for years.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

distinctive-asset research (Romaniuk).

Not medical, legal or financial advice.

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