DOOR 9 · PRIVATE 1:1

Your situation,
not a curriculum.

One person at a time, six weeks, worked on directly. You leave with the system your business runs on — not advice about building one.

By application · one place at a time
StateDecisionsOpen questionsPriorityClaims
Five files · yours to keep

It isn't coaching. It's a build.

Every brand I run is held together by the same five files. In six weeks you get yours — written with you, from your business, not handed over as a template.

01

State

What is actually true right now, dated. Kills the thing you believed six months ago and never re-checked.

Read first, every time
02

Decisions

What was decided, when, and why. So a settled question stops being re-argued every quarter.

Append only
03

Open questions

What is blocked, and the name of the person who unblocks it. A blocker with no owner is not tracked, it is hoped about.

Every item has an owner
04

Priority

Where the hours go, and what is deliberately frozen. Ten things cannot all be important at once.

Active vs frozen
05

Claims

Every number and promise you make in public, with its source beside it. Nothing goes live that can't be checked.

The one that pays for itself

These aren't theory. Mine caught a collaboration credited to a real person who had never agreed to it, an inventory count that was wrong, a revenue figure out by a factor of four, and four claims that were live and false.

Each one was found by a file, not by remembering. That is the whole argument for building them.

Before you decide anything

The application is the product.

You can judge whether I build good systems by using one. That's what the next ten minutes are.

›It saves as you type. Close the tab mid-sentence, come back tomorrow — it's on the question you stopped at, and it says so.
›It hands you your own link. No account, no password, no "check your email for a verification code".
›It asks ten real questions and tells you which answers get read hardest. The short ones are the ones that get declined.
›Then you pick a time from my own calendar — thirty minutes on a weekend, booked on my own domain, not a third party's booking page with someone else's logo on it.
›Nothing you write is a form field that goes nowhere. Every answer is stored as something I read before we speak, so you never explain it twice.

I built all of that — the application, the booking, the database under it, and the checkout on this site.

If it reads well and works properly, that is the sample of the work. If it doesn't, you have saved yourself a call.

How the six weeks go.

Not a syllabus. The shape is fixed; what goes inside it is entirely your situation.

Before

You apply, then we talk

Thirty minutes, on a weekend. A design conversation, not a sales call — we work out whether this is the right thing for you at all. Nothing is paid before or during it.

Week 1

The baseline

Where you actually are, written down with numbers, and where you're trying to be in six weeks. Both recorded before anything changes — otherwise there is no honest way to say afterwards whether it worked.

Weeks 2–5

Build, decide, execute

One session a week with one objective each. Every decision and every commitment written down as we make it, with a date and an owner. The work between sessions is where most of it happens.

Week 6

Close it properly

What changed against the baseline, what didn't, and what you do next without me. You keep everything — the files are yours and they keep working after I'm gone.

After

It ends

No rolling retainer and no automatic renewal. If a second block is genuinely the right thing we can talk about it — but a relationship that just continues is how consultants get paid for doing nothing.

What this isn't.

One place at a time

€1,500, and why that number.

€1,500 / six weeks
The founding rate — the first three people, permanently. Not a sale and not a countdown. It is the price for coming before there was a track record, and it stays that price for them for good. We don't discount, on any brand, ever.
  • ✓Six weekly sessions, one objective each
  • ✓Your five registers, built with you and yours to keep
  • ✓A written recap after every session — decisions, commitments, dates
  • ✓Questions between sessions, answered
  • ✓A baseline in week 1 and an honest measurement in week 6
Start the application

Nothing is paid before we have spoken. Scope agreed before anything starts.

One place is arithmetic, not a tactic. Six weeks of this costs about twenty hours of real attention, and I am in my exam year. I can do it properly for one person at a time, so that is what I sell.

When the place is taken, the application still works — you go in the queue, and you'll hear from me.

The part most pages leave out.

I'm seventeen. You would be my first.

That is the whole pitch, and it's why the price is what it is. I have no client results, and I am not going to invent any — the rule on this site is that nothing goes public without a name, a number and a date behind it.

What I do have is ten brands, a store that takes real money and delivers automatically, 193 units of physical stock, and an operating system I built and run every day. All of it is inspectable before you pay anything.

Here is everything I've built for myself, and here is why I think it transfers. If that isn't enough, don't apply.

When I'd say no

If the problem is outside what I can help with, if the timing is wrong, or if what you need is the community rather than this. I'd rather say it on the call than take the money and find out in week three.

What I'd need from you

Real numbers rather than impressions, and the work done between sessions. Six weeks is short. It only works if you're actually building something.