What, who, why — a framework by Ole Wang

Hand-drawn diagram of framework 325, What, who, why: What, who, why. You are the niche. — Framework 325 · in one look

How to use it

A page needs three answers. What: your message and four pillars (what you do, how you think, how you live, what you love). Who: the person you talk to, their pains and wants. Why: your story. Don't niche down to one topic; become the niche. The combination of your pillars is the thing nobody else has.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

Jun Yuh's creator vision (practitioner, 🟠) · see 12: one unusual combination.

Not medical, legal or financial advice.

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More build frameworks

328 EPerson first, page secondThe person tells the story. The page holds the proof.343 EStatus, power, credibility, likenessStatus, power, credibility, likeness. Stack all four.407 EThe useless thing tells the storyOne strange, true thing. On purpose.418 EStudy the arena in publicBuy it, read it, watch which ads stay. Borrow the shape.224 EWhat, who, howI do X for Y by Z. Then stop.169 SDisclose first, earn it back with honestyDisclose at the start, every time. Hiding it breaks trust, and often the law.