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Status, power, credibility, likeness

Status, power, credibility, likeness. Stack all four.

EWe reviewed the research on it.Brand and reach

Hand-drawn diagram of framework 343, Status, power, credibility, likeness: Status, power, credibility, likeness. Stack all four.
Framework 343 · in one look
How to use it

Influence is how likely people are to act on what you ask. Four things raise it: status (you have something people want: a skill, results), power (they followed your advice before and it worked), credibility (proof from someone else), likeness (they see themselves in you, so be yourself). Put at least one in every post, all four in what you sell.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

Alex Hormozi's SPCL ("influence = likelihood of compliance with a request", practitioner, 🟠) · see 221: expertise you can watch, trust you can check.

Not medical, legal or financial advice.

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