What, who, how — a framework by Ole Wang

Hand-drawn diagram of framework 224, What, who, how: I do X for Y by Z. Then stop. — Framework 224 · in one look

How to use it

Answer "what do you do?" so it opens a door: "I [do what] for [who] by [how]", then stop and let them ask. A multi-hyphenate says the parts are one system.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

Vanessa Van Edwards (practitioner, 🟠) · Simon Sinek's Golden Circle says the same order (why, then how, then what); his explanation that "why" talks to the limbic brain is a popular brain myth and isn't used here (🔴).

Not medical, legal or financial advice.

Put it to work

One framework a day, inside a system.

In The Ecosystem every framework comes with a daily action, a room that checks in, and the full library.

Join The Ecosystem — €29/mo Get the free roadmap

More build frameworks

169 SDisclose first, earn it back with honestyDisclose at the start, every time. Hiding it breaks trust, and often the law.168 EOriginal creators, clear brands, no cold launchesYour format, your voice, the brand clearly visible. No cold launches.148 EOwn a face and a mark, not a colourA colour alone can't carry you. A face and a mark can, used the same for years.325 EWhat, who, whyWhat, who, why. You are the niche.122 SEReach beats loyaltyBe easy to think of and easy to find.328 EPerson first, page secondThe person tells the story. The page holds the proof.