Frameworks · Social · 225

The 30-second turn

Talk 30 seconds, then hand it back.

EWe reviewed the research on it.Speaking, presence and the camera

Hand-drawn diagram of framework 225, The 30-second turn: Talk 30 seconds, then hand it back.
Framework 225 · in one look
How to use it

Talk 15–30 seconds, then hand it back; 45 is the ceiling. Test: film yourself answering one question with no notes. Over a minute means trim. The same rule makes better talking-head reels.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

Van Edwards, citing the CANDOR conversation corpus (Reece et al. 2023); exact figures not verified (🟠).

Not medical, legal or financial advice.

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