Frameworks · Build · 114

Proof over promise, with permission

Lead with the proof. Then only the claim the proof supports.

ESWe reviewed the research on it.Pricing and selling honestly

How to use it

Lead with documented proof, then make the claim the proof supports. The strongest proof is live, raw, by someone like the reader, with a number and a date. Every testimonial needs written permission and a real result.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

practitioner proof checklists (🟠) · stories persuade (26, 🟢).

Not medical, legal or financial advice.

Put it to work

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More build frameworks

113 EThe show-up systemLog the show rate every week.112 SThe five-minute replyMinutes, not hours, on the channel they used. Set the next step before you leave.116 EThe eight levers (without discounting)Once a quarter, every offer, all eight. No discounts.118 ESHonest urgencyA real cap, a real deadline, bonuses not discounts.119 EPRaise it rightNew customers first. Then tell existing ones plainly.92 SNudges are weaker than soldDark nudges barely work and cost trust. Nudge toward their own goal.