Frameworks · Craft · 115

Hook day

Most of the prep goes into hooks.

EWe reviewed the research on it.Content that people actually watch

Hand-drawn diagram of framework 115, Hook day: Most of the prep goes into hooks.
Framework 115 · in one look
How to use it

One recording block a week: write 50 hooks, film three to five bodies, assemble. Split hooks 70/20/10: proven winners, ideas adapted from other niches, wild experiments. Spend most of the prep on hooks.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

practitioner playbooks (🟠) plus volume (78) and past the cliff (79) · Personal Brand Launch's version for whole videos: 70% proven outliers from your niche, 20% doubling down on your own winners, 10% new experiments (🟠).

Not medical, legal or financial advice.

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