Frameworks · Craft · 192

Name the problem, not the villain

A negative title must resolve in a real fix, and be true.

SWe reviewed the research on it.Content that people actually watch

How to use it

Problem words pull clicks ("the push-up mistake that kept me weak"); fear, outrage and moralising lowered them. Every negative title must resolve in a useful fix, and it must be true.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Robertson et al. 2023 (12,448 randomised headline tests). One YouTube study found positive titles did better, so test both.

Not medical, legal or financial advice.

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