Frameworks · Craft · 221

Expertise you can watch, trust you can check

Show the skill. Make the trust checkable.

SWe reviewed the research on it.Content that people actually watch

How to use it

Credibility is expertise plus trustworthiness. Show expertise instead of stating it (the skill on camera, teaching live), and make trust checkable (sources, public corrections, "what we don't know yet").

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Pornpitakpan 2004 (five-decade review).

Not medical, legal or financial advice.

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