Frameworks · Craft · 195

Open a specific gap, close it fast

A specific promise, kept in the first 30 seconds.

PWe reviewed the research on it.Content that people actually watch

How to use it

"The one cue that fixed my handstand" beats "you won't believe this". Deliver the promised thing within the first 30 seconds, then go deeper. Hype lowered click intent and trains people to stop clicking.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

Sources

Molyneux & Coddington 2020 · Munger et al. 2020.

Not medical, legal or financial advice.

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