Frameworks · Craft · 219

Same codes, many faces

Codes fixed for years. Formats always moving.

SWe reviewed the research on it.Content that people actually watch

How to use it

Keep your codes fixed for years (your face, one colour, one mark, one sign-off, named series) and vary the format: reel, carousel, short, live, story. Familiarity builds liking up to a point; one format repeated gets boring.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Montoya et al. 2017 (meta-analysis, 268 curve estimates).

Not medical, legal or financial advice.

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221 SExpertise you can watch, trust you can checkShow the skill. Make the trust checkable.229 EThe signature questionOne question you love. Ask it everywhere.231 SWarm, then ableWarm first. Then able.240 EHate means reachKeep the critique, drop the tone.195 POpen a specific gap, close it fastA specific promise, kept in the first 30 seconds.194 PEThe face is optional, the idea isn'tOne idea, readable on a phone. Test face against no face.