Frameworks · Craft · 231

Warm, then able

Warm first. Then able.

SWe reviewed the research on it.Content that people actually watch

Hand-drawn diagram of framework 231, Warm, then able: Warm first. Then able.
Framework 231 · in one look
How to use it

Warmth and competence explain most of a first impression, and competence without warmth reads as cold. Be easy to talk to first, credentials second. In a post: the human moment before the number.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Wojciszke et al. 1998; Fiske, Cuddy & Glick 2007 · Evy Poumpouras: aim for respect, not liking; competent and warm, never overly nice, or you get rolled (🟠).

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