Frameworks · Craft · 194

The face is optional, the idea isn't

One idea, readable on a phone. Test face against no face.

PEWe reviewed the research on it.Content that people actually watch

Hand-drawn diagram of framework 194, The face is optional, the idea isn't: One idea, readable on a phone. Test face against no face.
Framework 194 · in one look
How to use it

One idea readable at phone size, two or three elements at most. Real, strong emotion helps; fake shock doesn't. Keep thumbnail text short and calm. Within a channel, face size and colour pop did roughly nothing, so test face against no face.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

Koh & Cui 2022 · Cui et al. 2024 · an industry study of 1.25 M videos.

Not medical, legal or financial advice.

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