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Precise with a reason

Open precise, with the reason. Trade scope, never price.

PWe reviewed the research on it.Pricing and selling honestly

How to use it

In a negotiation, open with a precise number plus its reason ("€2,350: three videos and 90 days of usage rights"), or a range with your target at the bottom. Keep listed prices clean. Trade scope, never price.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

Sources

research on precise anchors in negotiation.

Not medical, legal or financial advice.

Put it to work

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More build frameworks

178 SPOne honest totalThe all-in price, from the first moment. Never a fake "before" price.119 EPRaise it rightNew customers first. Then tell existing ones plainly.118 ESHonest urgencyA real cap, a real deadline, bonuses not discounts.116 EThe eight levers (without discounting)Once a quarter, every offer, all eight. No discounts.114 ESProof over promise, with permissionLead with the proof. Then only the claim the proof supports.113 EThe show-up systemLog the show rate every week.