Put a number on it, then keep score.

Every key decision gets a probability ("70% this launch gets 50 sales in 30 days"), starting from the base rate. Average yours with one other person's, and score the forecasts each quarter.
P Evidence: promising. Good studies, but small or few. Use it and keep checking.
C Evidence: contested. The research disagrees. Named, so you can stop worrying about it.
Mellers et al. 2014 (forecasting tournaments). How much forecasting can be trained is debated.
Not medical, legal or financial advice.
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