Frameworks · Build · 108

The won't-do line

If a choice doesn't exclude anything, it isn't a strategy.

EWe reviewed the research on it.Starting

Hand-drawn diagram of framework 108, The won't-do line: If a choice doesn't exclude anything, it isn't a strategy.
Framework 108 · in one look
How to use it

Strategy is what you leave behind. Every plan ends with three things you will not do this quarter: a platform, a product, an audience. If a choice doesn't exclude anything, it isn't a strategy.

How sure we are

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

Porter 1996 · Gans, Stern & Wu 2019 (theory).

Not medical, legal or financial advice.

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