The 10x offer, said out loud — a framework by Ole Wang

Hand-drawn diagram of framework 346, The 10x offer, said out loud: Say the big price. Then stop talking. — Framework 346 · in one look

How to use it

Next to what you sell, list a real premium tier, like 1:1 with you, at ten times the price. Say the price plainly, then stop talking. A few take it, and its margin can beat the rest; everyone else sees the main offer next to it. It must be real and deliverable, never a fake anchor.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

Numbers people see first pull their later estimates toward them (anchoring, Tversky & Kahneman 1974, 🟡) · the premium tier and "confront the price, then shut up": Alex Hormozi (🟠) · see 178: one honest total.

Not medical, legal or financial advice.

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More build frameworks

347 PEFaster beats biggerCut the wait. Cut the steps.348 ESay their problem better than they canTheir words, more precise than theirs.352 EPut the shoes in the boxThey said yes. Stop selling.358 EEarn the askBe so useful they ask.215 EFree is a product, not a leakFree must be genuinely useful. Paid is the next step, not a paywall on the basics.214 PEEasy in, easy outOne click or one message to cancel. A reminder before every long renewal.