
Value goes up with the result and how sure they are to get it, and down with how long it takes and how hard it is. The cheapest lever is time: cut the wait to the first result, and delete every step the customer has to take.
P Evidence: promising. Good studies, but small or few. Use it and keep checking.
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
People consistently prefer sooner rewards over later ones, for money and health alike (Tao et al. 2024, meta-analysis of 32 studies, 🟡) · the value equation: Alex Hormozi (🟠).
Not medical, legal or financial advice.
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