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Faster beats bigger

Cut the wait. Cut the steps.

PEWe reviewed 32 studies on it.Pricing and selling honestly

Hand-drawn diagram of framework 347, Faster beats bigger: Cut the wait. Cut the steps.
Framework 347 · in one look
How to use it

Value goes up with the result and how sure they are to get it, and down with how long it takes and how hard it is. The cheapest lever is time: cut the wait to the first result, and delete every step the customer has to take.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

People consistently prefer sooner rewards over later ones, for money and health alike (Tao et al. 2024, meta-analysis of 32 studies, 🟡) · the value equation: Alex Hormozi (🟠).

Not medical, legal or financial advice.

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