
Warn ("This won't be easy to hear"), pause about three seconds, then say it in one plain sentence. For the negative you expect them to think, say it first.
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
S Evidence: strong. Large trials or many studies, pointing the same way.
Voss's "straight shooter" and accusation audit (🟠) · inoculation research on resisting persuasion is related, not the same (Banas & Rains 2010, 🟢).
Not medical, legal or financial advice.
In The Ecosystem every framework comes with a daily action, a room that checks in, and the full library.