Frameworks · Build · 59

Price is part of the product

Add value. Never cut the price.

PWe reviewed the research on it.Pricing and selling honestly

Hand-drawn diagram of framework 59, Price is part of the product: Add value. Never cut the price. — Framework 59 · in one look

How to use it

A discount doesn't just cut margin; in experiments, people who paid less for the same drink got less out of it. Add value instead of cutting price.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

Sources

Shiv, Carmon & Ariely 2005 (one paper, several experiments).

Not medical, legal or financial advice.

Put it to work

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