Frameworks · Social · 48

The first frame is a face

Relaxed, warm, eyes on the lens. Big message? Send a voice note.

SPWe reviewed the research on it.Speaking, presence and the camera

How to use it

People judge trustworthiness from a face in a tenth of a second, and your voice carries how intelligent you sound. Profile photo and first frame: relaxed, warm, looking at the camera. For an important message, a voice note beats text.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

Sources

Willis & Todorov 2006 · Schroeder & Epley 2015. For video thumbnails, see Craft 194.

Not medical, legal or financial advice.

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More social frameworks

49 PSoften the gaze with a scepticWith a sceptic: look at the face, and let them look away.45 PThe charisma kitUse at least three in anything you say to a group.38 PSYour nerves are quieter than you thinkThey can't see your nerves nearly as much as you feel them.176 EPNerves are trained, not cured: the stage ladderNerves are trained, not cured. Total panic? See a professional.210 PSound sure, not rushedFall at the end, slow for the key line. Never use speed to hide a weak claim.211 PEFewer ums, not zeroA few ums are natural. Swap the rest for a pause.