Frameworks · Social · 49

Soften the gaze with a sceptic

With a sceptic: look at the face, and let them look away.

PWe reviewed the research on it.Speaking, presence and the camera

Hand-drawn diagram of framework 49, Soften the gaze with a sceptic: With a sceptic: look at the face, and let them look away.
Framework 49 · in one look
How to use it

With people who already agree, eye contact builds connection. When persuading someone who disagrees, in person, staring can harden them: look at the face and let them look away.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

Sources

Chen et al. 2013 (two studies; hold loosely).

Not medical, legal or financial advice.

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