Frameworks · Craft · 321

Problem, pursuit, payoff

Problem, pursuit, payoff. The payoff is the shortest.

PEWe reviewed 4 studies on it.Content that people actually watch

Hand-drawn diagram of framework 321, Problem, pursuit, payoff: Problem, pursuit, payoff. The payoff is the shortest.
Framework 321 · in one look
How to use it

Every story post has three acts. The problem: a specific struggle, not "I struggled". The pursuit: what you actually did, your method. The payoff: the outcome or the lesson; "not solved yet, but I know the next step" counts. Problem and pursuit get most of the time; the payoff is the shortest part. Skipping the pursuit turns it into a flex.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.

Sources

The more absorbed people are in a story, the more they take on its beliefs and like its main character (Green & Brock 2000, 4 experiments, 🟡) · 40,000 narratives share one arc of staging, progression and tension, but following the arc didn't by itself predict popularity (Boyd et al. 2020, 🟡) · the 3P names and ratios: Jun Yuh (🟠).

Not medical, legal or financial advice.

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