How to use it
For a partner, a close friend or a co-founder, admiring what someone does isn't fit. Check that you converge on the deep things (money, comfort vs challenge, humour, how they treat animals and people), and watch who they are around others.
How sure we are
S Evidence: strong. Large trials or many studies, pointing the same way.
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
Sources
Similarity, especially perceived similarity, is linked with attraction (Montoya, Horton & Kirchner 2008, meta-analysis) · Greene (🟠).
Not medical, legal or financial advice.