How to use it
When an idea comes in from a book, a podcast or a rival: turn it around (maybe the opposite is true?), test it on your own life, say it your way. A dead idea is one you only repeat.
How sure we are
S Evidence: strong. Large trials or many studies, pointing the same way.
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
Sources
The generation effect: what you produce yourself, you keep (Bertsch et al. 2007, meta-analysis) · Greene's alive vs dead thinking (🟠).
Not medical, legal or financial advice.