Frameworks · Build · 53

Founder as scientist

Write the test, the threshold and the decision before you see the result.

SWe reviewed the research on it.Starting

Hand-drawn diagram of framework 53, Founder as scientist: Write the test, the threshold and the decision before you see the result.
Framework 53 · in one look
How to use it

For each idea, write one page: who it's for and why they'd pay, three falsifiable hypotheses ("10 of 30 people I message will ask for the price"), and the test, threshold and decision, written before the result. In randomised trials, founders taught to work like this made better decisions about changing course or stopping.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Camuffo et al. 2020 (randomised trial) · larger follow-up trials (759 firms, 2024).

Not medical, legal or financial advice.

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