How to use it
Tick seven boxes before filming a short: 1 the topic (one sub-niche), 2 three hooks (what they hear, see and read in the first seconds), 3 measurable value (a number, a step, a result, not fluff), 4 the angle (tutorial, comparison, myth, right/wrong, tip, transformation, challenge), 5 one CTA, 6 a format that moves (clone, whiteboard, setting change), 7 your editing style.
How sure we are
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
Sources
Personal Brand Launch's seven factors of a short (🟠) · see 195: open a specific gap, and 321: problem, pursuit, payoff.
Not medical, legal or financial advice.