How to use it
When you study other creators, only count a video as proof if it got at least 5x that creator's normal views (or followers, for small accounts). Then check that the same hook or format broke out at least twice. One outlier can be luck; two is a pattern worth borrowing (the shape, never the words).
How sure we are
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
Sources
The 5x rule: Personal Brand Launch (🟠) · "seen twice" is our addition: a single extreme result tends to fall back toward normal next time (regression to the mean, basic statistics, 🟠) · see 327 and the reel reference method.
Not medical, legal or financial advice.