How to use it
A following watches a video; a brand follows a person. Each week, mix three kinds: teach (real, measurable value), tell (your life, wins and losses, raw) and prove (your own or a member's result). Trends and aesthetic b-roll alone build a following that only shows up when a video is good.
How sure we are
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
Sources
Personal Brand Launch's "educational, storytelling, authority" mix (🟠) · see 33: the three-proof post (inside one post) and 221: expertise you can watch, trust you can check.
Not medical, legal or financial advice.