Frameworks · Craft · 201

The first five seconds and every seam

Worth staying for by second five. Every seam has to deliver.

SPWe reviewed the research on it.Music

Hand-drawn diagram of framework 201, The first five seconds and every seam: Worth staying for by second five. Every seam has to deliver.
Framework 201 · in one look
How to use it

Give listeners something worth staying for within about five seconds, get to the hook early, make every section change deliver, and end clean. Streaming listeners decide fast and skip at transitions.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

Sources

Montecchio, Roy & Pachet 2020 (Spotify data, millions of listeners).

Not medical, legal or financial advice.

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