Familiar frame, one new thing — a framework by Ole Wang

Hand-drawn diagram of framework 200, Familiar frame, one new thing: One genre, 2–3 references, change one or two things. Not five. — Framework 200 · in one look

How to use it

Pick one genre and two or three reference tracks that work now. Change one or two things on purpose (a sound, a structure move, a lyric angle), not five. Hits that sounded too much like their contemporaries did worse; so did ones too far out.

How sure we are

P Evidence: promising. Good studies, but small or few. Use it and keep checking.

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Askin & Mauskapf 2017 (~27,000 Billboard songs) · O'Toole & Horvát 2023.

Not medical, legal or financial advice.

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More craft frameworks

201 SPThe first five seconds and every seamWorth staying for by second five. Every seam has to deliver.202 PRepeat the hook, sing to "you"Easy to sing back after one listen.203 SLuck is loud, so take more shotsRelease more. Don't judge week one. Never fake numbers.195 POpen a specific gap, close it fastA specific promise, kept in the first 30 seconds.194 PEThe face is optional, the idea isn'tOne idea, readable on a phone. Test face against no face.193 S"I" and "she", not "we"Tie-breakers, not magic. Wording called the winner only 54% of the time.