Show the Work · Artist College, guide 2 of 3: The cover
The cover
Show the Work · Artist College, guide 2 of 3: The entry test · p. 8
The entry test · p. 8
Show the Work · Artist College, guide 2 of 3: A chapter · p. 10
A chapter · p. 10
Show the Work · Artist College, guide 2 of 3: A worksheet · p. 13
A worksheet · p. 13
Show the Work · Artist College, guide 2 of 3: The exit test · p. 88
The exit test · p. 88
Show the Work · Artist College, guide 2 of 3: The weekly debrief · p. 90
The weekly debrief · p. 90
1 / 6The cover
Artist College · Guide 2 of 3

Show the Work

Reach the people who make and buy art, not only the people who like looking at it

The work is told, and the wrong people see it, or nobody does. This guide is about who sees it: the people who make and buy art, not only the people who like looking at it. A weekly rhythm you can keep, a list of your own that no platform can take away, other artists as advisers and company, and the trust that makes someone come back on purpose.

  • The right room: why a million admirers can be worth less than a hundred makers and buyers
  • A weekly rhythm: volume, packaging, the first five seconds, codes fixed and formats moving
  • A list of your own: one page, one ask, and a welcome for every name
  • Other artists: twenty conversations, advice from makers, collaborations kept small
  • Trust: disclose first, show the skill, make every claim checkable
€24PDF · 110 pages · yours permanently · delivered in seconds
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Here's exactly what's inside
  • 110 pages, A5 PDF, 25 graded chapters in six parts
  • 9 worksheets printed in the guide, to fill in pencil
  • The exit test: 7 lines, checked over 8 weeks, so you know when you're ready for the next guide
  • A practice page for every chapter and twelve weekly-debrief pages to write in
  • The rules: one line per chapter, and the research behind every graded chapter, at the back
Who it's for, and who it isn't

For artists whose work is told and still isn't reaching the people who make and buy art.

Not for anyone who hasn't started telling their work yet (start with Tell the Work), or anyone looking for follower growth for its own sake.

How to order?
  1. Press Add to cart, or Buy it now for just this guide.
  2. Pay by card, Apple Pay or Google Pay. Stripe handles the payment; we never see your card.
  3. The PDF arrives by email within seconds, on a link tied to your order.

Is the work seen?

The exit test, printed at the back of the guide. Work through the guide for 8 weeks, then check every line. All of them held, every week: you're ready for the next one. Every line is something you do, never a result you can't control: no follower counts, no sales targets. Standards version 1.0.

The weekly minimumYour weekly minimum published every week: 8 of 8.
Who it's forOne person the work is for, written down, and every post checked against them.
Twenty conversationsAt least 20 real conversations with other makers or buyers about their work, not yours.
Your own listA sign-up page of your own, live, mentioned at least once a week, every new name welcomed.
Three formatsThree formats tried at least twice each, with what happened written down.
Advice from makersAt least 4 pieces shown to 2 or 3 fellow artists before publishing, asking for one thing next time.
Still toldEvery line of the first guide still held.

Tell it, show it, sell it

Three guides, in order. Each one's entry test is the one before's exit test. Telling comes first, because more reach for work nobody understands is just more people scrolling past.

Guide 1 · TellTell the Work€19Guide 2 · ShowShow the Work€24Guide 3 · SellSell the Work€29

Start free: the 7-day artist start, seven of the graded frameworks behind this guide, one a day.

Frequently asked questions

About the guides, the grades, the PDF and refunds.

Get the guide · €24
Which guide should I buy?

The first one whose line isn't true for you yet. Tell the Work: you make work and don't know what to say about it. Show the Work: your work is told, and the wrong people (or nobody) see it. Sell the Work: it's told and seen, and you want to start selling it. Not sure? Start with Tell the Work: its exit test tells you in four weeks.

Will this make me a living?

Nothing can promise that honestly, and these guides don't. They give the effort a shape: telling, showing and selling, every week, on a system. Living on your art comes in due time, if you put in the effort.

Is this a course or a qualification?

No. Artist College is a media and education brand, not an accredited institution. These are guides you work through yourself, with worksheets and an exit test, and nothing in them leads to a qualification.

How do I know it works?

Every chapter is graded. Strong and promising chapters rest on research named at the back; very little of it was done on artists, and the chapters say so. Experience chapters rest on practice. The exit tests are our standard, version 1.0: when readers' results say a line is wrong, it changes, and you get the new edition free.

I'm under 18. Can I use it?

Yes, from 13. Anything involving selling, payments or agreements happens with a parent or guardian, on their account, and the guides say where.

Refunds?

If it isn't what you expected, reply to your receipt. No discounts, ever: the price is the price for everyone.