How to use it
Every teaching post carries three proofs: one real moment (a story), one named model with steps, and the source. Close with one specific action.
How sure we are
S Evidence: strong. Large trials or many studies, pointing the same way.
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
Sources
Aristotle's Rhetoric (🟠) · O'Keefe's persuasion research (🟢).
Not medical, legal or financial advice.