Frameworks · Craft · 26

Story before statistic

Lead with a person and a moment. Then the number.

SWe reviewed 74 studies on it.Content that people actually watch

Hand-drawn diagram of framework 26, Story before statistic: Lead with a person and a moment. Then the number.
Framework 26 · in one look
How to use it

Stories changed beliefs, attitudes and behaviour in a meta-analysis of 74 studies. Lead with a person and a moment, then the number.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Braddock & Dillard 2016 (the behaviour estimate rests on five studies).

Not medical, legal or financial advice.

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