How to use it
Founders torn between two value systems failed more often in one small study. For each project, write which value leads (money, art, sport, community, faith) and what winning means. When a decision comes, the lead value breaks the tie.
How sure we are
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
Sources
a small qualitative follow-up of 17 ventures.
Not medical, legal or financial advice.