THE STORE

Fewer, better things.

Products for building a body, a mind, a craft, a business and a social life. Each one is here for a written reason, checked against one public standard. Nobody pays to be on this shelf, and nobody pays to be shown first.

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Ecosystem HQ

Make More

How to have ideas, finish them and make things people actually watch.

€19Craft
Ecosystem HQ

SELF-MASTERY

Body, Mind, Social, Craft and Build: Bodyweight Is Enough, One Day Is Forgivable, Say Hi First, Make More and Build Anyway, in one PDF with a bookmark for each.

€95All five arenas
THE STANDARD

Five questions before anything gets a place.

If a product can't answer all five, it doesn't go on the shelf, however good the margin.

Read the full standard
  1. Who is it for?A specific person with a specific need, not "everyone".
  2. What does it solve?One real problem in training, thinking, people, making or building.
  3. Why this one?Why it's a better choice than the obvious alternative at its price.
  4. What backs the claims?A source for every important claim, and we say whose source it is.
  5. Why here?Why it belongs in a small, selective store and not in an ordinary catalogue.
MISSING SOMETHING?

Tell us what you'd want on the shelf.

The product or brand you already trust, or the thing you can't find. Every request is read, and it's the evidence we bring to the maker. It still has to pass the standard, so a request is never a promise.

FOR MAKERS

Make something that belongs here?

Apply with the product, the evidence behind it and how it ships. Applying is free, and it isn't a guarantee.

Apply to supply the store