Frameworks · Craft · 77

Explore, then exploit

Work in seasons: go wide, then go deep on what hit. Repeat.

SWe reviewed the research: 26,505 people were tested on it.Making more, and better

How to use it

Hot streaks tended to follow a period of exploring widely and then focusing hard. Work in seasons: 4–8 weeks of varied formats and topics, then 8–12 weeks deep on the one or two that hit. Repeat.

How sure we are

S Evidence: strong. Large trials or many studies, pointing the same way.

Sources

Liu et al. 2021 (2,128 artists, 4,337 directors, 20,040 scientists; an association).

Not medical, legal or financial advice.

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