
The pull to buy, to open the app or to skip the session fires before you decide. Name it ('that's wanting'), take ten breaths, then choose. Wanting is a signal, not an order.
P Evidence: promising. Good studies, but small or few. Use it and keep checking.
E Evidence: built from practice. What works for coaches and practitioners. Labelled that way.
Brain activity linked to wanting a product rose before the buying decision and predicted it better than people's own ratings (Knutson et al. 2007, fMRI, 🟡) · the ten breaths are our addition (🟠).
Not medical, legal or financial advice.
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